What Is Marketing?

Basically, Marketing involves managing relationships with customers.  It’s not just about selling your product or service, but also about figuring out what customers and clients want and need in the first place.  It also involves deciding which customers you want to serve and how best to do that.

If you like to be a trend-setter, are creative in your thinking, and maybe even have some art and design talent, the field of marketing can provide you with numerous opportunities.  You may want to look into jobs like marketing manager, sales coordinator, advertising manager, brand manager, social media coordinator, web designer, or mobile app designer.