Public Relations Director

What Does A Public Relations Director Do?

A public relations director regularly deals with the media – answering questions, providing press releases, etc. In addition, a public relations director will promote events or other initiatives. Megan, the director featured in the video, works for a university.

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How Do I Become A Public Relations Director?

A four-year bachelor’s degree in communication arts, journalism, marketing, public relations, or a related field is required to obtain this position. A higher degree (master’s degree) in a related field, which may take an additional two-three years to earn, would be more valuable.

What is the Average Salary For A Public Relations Director?

High – 96,000
Median – 62,000
Low – 41,000

What Courses Should I Take To Become A Public Relations Director?

  • English – As much as possible!
  • Communication
  • Public Relations
  • Business
  • Journalism
  • Psychology
  • Marketing
  • Graphic Arts

What Is The Work Environment For A Public Relations Director?

A public relations director or manager can work for a variety of businesses.

What Is The Future Outlook For A Public Relations Director?

There will likely be strong competition for these positions. Opportunities may differ based on geographical location.


  • Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
  • Explore Careers, Labour Market Information, Government of Canada
  • Payscale

What Degrees Should I Consider If I Want To Be A Public Relations Director?