What is A Marketing (BA) Degree?
Basically, Marketing involves managing relationships with customers. It’s not just about selling your product or service, but also about figuring out what customers and clients want and need in the first place. It also involves deciding which customers you want to serve and how best to do that.
Courses that you will take to complete a BA degree in Marketing include courses like Advertising and Promotion, Market Research, Sales Management, Social Media Marketing, and Finance and Economics. In some of your classes, you will probably analyze cases, work on simulations, and may even develop a plan to take a product from its inception to the marketplace. Demand for people in marketing is highest for electronic marketing and market analysts.