Market Research Analyst

What Does A Market Research Analyst Do?

Market research analysts gather and analyze data on consumers and competitors. They study market conditions to examine potential sales of a product or service and help companies understand the demand for these products.

How Do I Become A Market Research Analyst?

four-year bachelor’s degree in market research, business administration, economics, statistics, or a related field is necessary to obtain this position. A higher degree (master’s) in a related field, which may take an additional two-three years to earn, would be more valuable.

What is the Average Salary For A Market Research Analyst?

High – 115,000
Median – 64,000
Low – 35,000

What Courses Should I Take To Become A Market Research Analyst?

  • Math – As much as possible, including statistics!
  • English – As much as possible!
  • Communication
  • Business
  • Economics
  • Marketing
  • Psychology

What Is The Work Environment For A Market Research Analyst?

Market research analysts are employed in all industries, often by consulting firms or very large organizations. Most analysts work full time during regular business hours, but some work longer hours because of the pressure of deadlines.

What Is The Future Outlook For A Market Research Analyst?

The job outlook for this position looks good over the next 10 years, keeping in mind that geographical differences may exist.


  • Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook
  • Explore Careers, Labour Market Information, Government of Canada

What Degrees Should I Consider If I Want To Be A Market Research Analyst?