Marketing, Global (BA)

What is A Marketing, Global (BA) Degree?

Marketing involves managing relationships with customers.  It’s not just about selling your product or service, but also about figuring out what customers and clients want and need in the first place. It also involves deciding which customers you want to serve and how best to do that.  Global marketing is about planning, executing, producing, and taking products to the world marketplace, especially with those items that are needed worldwide, like food and vehicles.

A BA degree in Global Marketing will include, in addition to general education, fundamental courses in business, ethics, business law, and marketing, along with accounting and business writing. You’ll also take specialized courses in macroeconomics, sales, advertising, consumer behavior, and global business and marketing.  This will be a broad-based degree which could lead to positions in advertising, product development, product distribution, and marketing management.

The video below discusses a “typical” program, so it should help regardless of which school you are considering.